We are a modern business and creative agency for the entreprenurial Mama. We exist to educate and empower you to grow - in work, in life and in motherhood.  We
know that managing your precious time and scaling your business with the support
of a like-minded community is key. We offer premium business strategy, social
media + digital marketing coaching and services, whilst also taking care of creative
elements to provide a holistic experience. Our aim is simple, we strive to help as
many of you as possible to live the life you want and achieve your own success.
We get it. We’re Mamas too. And following extensive corporate careers, doing all the
things we were told we “should” be going, we chose to find a new way to work and
seek the elusive work.life.mama blend.

Our community consists of a diverse group of entrepreneurial Mamas – founders,
makers, trailblazers, dreamers and doers. We all have one thing in common – a
desire to create and grow in business and in life whilst soaking up our precious
motherhood moments to pursue our own definitions of success. We believe it takes a
village, not just in motherhood but work also. And together, we can create magic.
The fundamentals of work.life.mama are simple because life is complicated enough
and centered around our 5 pillars of success; clarity + focus, planning + growth,
work.life.mama toolkit, nourishment and tribe. It us our belief that these five things
will lead to a more balanced, sustainable and successful work/life.
And as such, everything we do sits under these pillars delivered in a variety of
formats including coaching, consulting, workshops and events – you can learn more
about our services here. But our main aim to build your skills and networks and
provide you with a work.life.mama toolkit to help you better manage the juggle, enjoy
your time and feel fulfilled.

What are we passionate about? Motherhood. Meaningful connections.
Supporting each other. Collaboration. Ethics. Coffee. Big ideas. Bigger dreams.
Reward for hard work. Freedom and flexibility. Disruption. A collective
conscience. The greater good.





 Our Founder Ina comes from a corporate and entrepreneurial background, but most importantly is mama to Luka. She has over 12 years of corporate management experience in HR, Strategy and Planning, Talent Management and Project Management in Australia and Internationally in top-tier professional services. Coupled with an MBA Ina brings an uncommon yet highly effective lens and approach. Business savvy, strategically minded, highly connected, with an eye for design and in-depth understanding for both sides of social media.



 Our Digital Marketing Lead Chantelle comes from the world of finance and insurance, and of course, is also a mama to little Evie. It has given her unique insight at operating in highly regulated and digitally disrupted industries. Chantelle has over ten years’ experience working in and leading B2B and B2C sales, events and marketing teams, and extensive training in strategy and planning. Alongside this is her love of data and statistics, and a creative flair – a weird combination but we promise it works.